Independent hospitality consultancy

We don’t sell the software. We make sure it works.

Commercial strategy, operations and the systems that carry both — for hotel, resort and leisure operators. We advise on the choice, run the tender, sit through the implementation, and stay until the teams are actually using it. No vendor pays us a cent.

In hospitality since

2016 Ten years in commercial roles

Hotels opened

1 Commercial function from zero

Platform programmes

2 At international group scale

Vendor commissions

0 The fee comes from you

The problem

System projects rarely fail at go-live. They fail in the quarter after.

The contract is signed, the data is migrated, the training is delivered — and six months later the revenue team is back in spreadsheets, the reporting nobody trusts is being rebuilt by hand, and the business case has quietly disappeared.

Vendor engagement, project budget, executive attention Where the project actually fails Selection Contract Migration Go-live The next quarter We are still here
Vendor engagement and executive attention stop at go-live. The quarter that follows decides whether anything changed.

It usually comes down to three things.

Vendor-led selection

The shortlist comes from whoever demos best, or from an adviser with a referral agreement. Nobody scores the platforms against how this business actually prices and distributes.

Go-live treated as the finish

Budget and attention stop at launch. The hard part — changing how decisions get made every Monday morning — starts the week after, with nobody assigned to it.

No owner on the client side

Operations, revenue, IT and finance each hold a piece. Without someone accountable across all four, every unresolved question becomes a workaround.

What we do

Strategy and operations, through to the system that runs them.

Six service lines, from the diagnostic through to a configured platform and the reporting around it. Most engagements combine two or three.

01

Commercial & revenue strategy

Pricing structure, segmentation, distribution mix, and the forecasting rhythm that holds them together.

02

Operations & process

How the commercial decision actually gets made and executed — roles, cadence, handovers, and what the system should automate.

03

Audits

An independent read of where margin is lost and where process and system diverge.

04

Tenders & vendor selection

Requirements, RFP, shortlist, scored demos and a recommendation you can take to the board.

05

Implementation & configuration

Across the project from kick-off to adoption, including the configuration work itself.

06

Portals & performance tools

Operator dashboards and owner portals, designed, built and maintained when the reporting you need exists in no product you own.

Service lines in detail →

Track record

Ten years in hospitality commercial roles, before the consultancy.

Five and a half years inside Marriott, including the opening team of Courtyard Paris Porte de Versailles as Director of Sales & Marketing. Then a PMS programme for Accor, and today a Product Owner mandate at Disneyland Paris for the revenue management platform behind its future RM strategy.

The full track record →

  • Disneyland ParisProduct Owner — RM strategy & IDeaS G3
  • AccorProject Manager — PMS programme
  • Courtyard by MarriottDirector of Sales & Marketing — hotel opening
  • Dar MamaPerformance platform, built & maintained

Why independent matters

Most people advising you on an RMS are paid when you buy one.

Implementation partners, resellers and referral-fee advisers all have a preferred answer before the first meeting. We hold no vendor agreements, take no referral fees and resell no licences, so the shortlist is built from your requirements and nothing else. If the honest recommendation is to keep the system you already have, that is the recommendation you get.

How we work →

Tell us what’s not working.

A scoping conversation is usually enough to tell whether this is a systems problem, a process problem, or neither. At no cost, and no pitch if there is nothing to fix.

Book a call

ismail@benjelloun-consulting.com